The platform is rolling out a updated setting that enables them to cut down on the volume of AI-made videos appearing in their timelines. This step comes as the company revealed that it now features more than 1 billion content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A significant portion of this content is considered low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, from AI artwork to informative clips, and we want to provide users the power to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its network identified as made with AI. Collectively, over 100 mn media items are added to the app daily, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Members will be capable of decrease or raise the amount of AI content they view by accessing the topic control setting in the application and picking the AI content topic. Further subjects that currently be controlled under the filter cover current affairs, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s policies mandate users to identify convincing artificially created content, and it bans dangerous AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be deleted under its community policies.
In addition, the service will from now on add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is designed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The platform is additionally establishing a $2 million AI literacy fund for experts and institutions to create educational content about using AI responsibly. This program will support charitable organizations specializing in training coding and technology.
Content Safety Approach
The platform has defended its safety measures, amid debate over proposals to cut jobs for numerous safety staff in Britain. TikTok is set to eliminate 439 jobs in its trust and safety team in London, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by humans. The platform stated a notable drop in shocking and graphic content handled by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is really helping us work at speed.”
